CASE STUDY #3
NAMM (National Association of Music Merchants) hosts a huge trade show at the Aneheim Convention Center each year in California.

This market's target customer is one who spends thousands of dollars a year on electronic music equipment such as you would find in a state of the art recording studio.

MindMedia has partnered with the industry leaders in this field to produce Tutorial DVDs on the operation of these pieces of equipment.

Each company we have partnered with sells our private labelled DVDs right from their Tech Support Desk taking what used to be a cost...and turning it into an opportunity to sell a profitable accessory!

Have you ever thought about the possibilities of producing Training Materials that could be SOLD to your customer?

In some industries, customers may be quite happy to purchase training materials in the form of a DVD Tutorial Disc.

There are certain industries where the product is a high ticket item, the instruction manuals are very thick, and the end user is hungry for in-depth instruction and "tips" on how to use your product.

  High priced consumer software (over $500 MSRP)
  High end hobby products (pro-audio/cameras/etc.)

You could also produce a DVD showing enthusiasts how to use add on accessories.

  Hobby shop could produce a DVD showing the use of various radio controllers in action
  Auto parts suppliers could produce a "How to Rebuild your Engine" DVD highliting their entire product line

In all of these cases, you can begin to imagine how you can produce a training DVD which gives your customer the type of niche information that he or she would never be able to find on television and allows you to show other products and services you offer while you have them captive on the couch.

From concept to completion, MindMedia Training Solutions makes it easy for you to Produce Training Assets for Sale!